Our Mission:
To Take Care of Coffee
(and much more)


The Essence
of Our Mission
We believe in caring for coffee beyond just enjoying its benefits. Unlike the industry’s norm of prioritizing profit, which leads to negative impacts like resource misuse and disconnect between producers and consumers, we focus on its longevity. Our mission is driven by a genuine love for coffee, aiming to protect and nurture it for future generations.
Innovating
for Sustainability
We address the coffee industry’s challenges—unsustainability, opacity, and lack of accountability—head-on. By integrating sustainable practices, such as eco-friendly cultivation and reducing waste, and promoting transparency and accountability, we’re not just roasting coffee; we’re ensuring it thrives responsibly. Opening direct lines of communication between producers and consumers is a key part of our approach.


Crafting a Future
Where Care Comes First
Our ultimate goal is to secure a thriving future for coffee that respects both the environment and the people it touches. By committing to sustainable, transparent, and accountable practices today, we aim to leave a legacy of a healthier coffee industry for tomorrow. This vision guides our actions and underlines our dedication to taking care of coffee.
Meet the crew

Stean
Read about Stean

Harvey
Read about Harvey

Hero
Read about Hero

Maru
Read about Maru

John